Premium Italian Food Products
Naming and Branding
Villa Romana is a conceptual brand that supplies all of your favorite Italian pantry essentials. From handmade pasta and sauces to authentic oils and vinegar, Villa Romana brings the tradition of healthy European living to your table. The punch of bright, race-car yellow, combined with black and rustic craft paper evoke a modern sense of the Italian countryside. Utilizing fine and flowing line art along with a modern, rounded sans-serif typeface created a look that was both modern and authenticly Italian. The elegant die- cut windows further evoke their rich Italian heritage throught the use of floral motifs and an overall Renaissance feel with elaborate carvings. This brand was a collaborative project by Robin Bostrom, Therese Ottem and myself.