Mattel 2016 SDCC Exclusive

MOTU She-Ra 11” Collectible Doll

Logo Refresh
Package Design

In the summer of 2015, while working in the Barbie Packaging Dept at Mattel's Design Center in El Segundo, I was given the opportunity to work on exclusive San Diego Comic Con toy packaging. My tasks involved a digital redraw of the original logos as well as the pop-out castle insert that the doll is packed out on. The turrets on either side of castle Grayskull open to reveal the doll's outfits and accesories. Retail price: $75, available only at SDCC