Ben & Jerry's
World Famous Ice Cream Makers
Design of the World Famous Ice Cream brand's Flagship store in Burlington, VT as well as various remodel programs and International Store designs. It was an amazing opportunity to work with my favorite ice cream brand in visualizing and updating their store decor and brand attitude. This included a giant 3D, multi-layered wall mural depicting the brand's values, all the art pieces on the wall that tell the brand's mission and story, a set of 60's-inspired picket sign messaging with a video screen mounted inside, and the ground-up design of the store's centerpiece - a custom 1970s VW Bus, painted two-tone raspberry red/vanilla with booth seating inside and all over interior graphics. The bus also doubles as a photo booth/instagrammable moment for patrons that want a shot of themselves sitting in the front seats.
Since the flagship store's reopening, these designs have been integrated in various locations worldwide, including Universal City Walk in Southern CA and the brand new London, UK flagship store. I also designed the update for the Universal City Walk "Billboard" inspired facade and hanging blade signage.
Design Directors: Brent White, Scott Gagner
Environmental Designers: Jessica Yeh, Caryn Keller
Graphic Designers: Itay Kapitulnik, Tomo Kawato
Project Manager: Todi Boudicca